Western Australia

Nudge Thinking: Cure-all or all too hard?


From: Tuesday March 21, 2017, 9:00 am

To: Tuesday March 21, 2017, 12:00 pm

 Prof. Hiscox is presently on secondment to the Department of Prime Minister and Cabinet where he has established the Behavioural Economics Team (BETA). Our expert panel will provide you with the latest insights into applying behavioural economics, or nudge thinking, in the public sector. 

Here in Western Australian a number of agencies undertake behaviour change projects on a daily basis. ‘Nudge’ thinking offers those organisations and many more besides the opportunity to improve the effectiveness of their work.

Nudge draws on research from behavioural economics, psychology, and neuroscience to understand how humans behave and make decisions in everyday life. By better understanding how people respond to different contexts and incentives, decision-makers can design and implement better policies and services.

Public servants engaged in policymaking need to develop a set of skills and tools that are adaptive and responsive to the complexity of modern policy issues.   Behavioural economics provides new tools for policy development, implementation and engagement that are well aligned with modern policy challenges.

Nudge has been trialled in a wide range of policy areas including water consumption, taxation, and health across a number different of different countries. It promises much but is it worth the effort?  Join us to find out.


  • Behaviour change
  • Behavioural insights
  • Behavioural economics
  • Nudge thinking
  • Decision making theory
  • Public policy




Pan Pacific Hotel

207 Adelaide Tce, Perth WA 6004

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